The Micro-Script Rules: How ideas break through in the hyper-connected world
http://www.scriptmasters.org/uploads/posts/2011-04/1302516657_microscript-rules.jpgThe Micro-Script Rules: How ideas break through in the hyper-connected world
by Bill Schley
The book explains to business people, advertisers, politicians, anybody with a message today that it鈥檚 not important anymore what people hear, its what they repeat. And what they want to repeat in a Word of Mouth world are micro-scipts 鈥?idea bites that fit into a five or six word phrase. Not just a sound bite, slogan or a Tweet 鈥?but a very special kind that work the way the brain likes to work.
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