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想不到yahoo这样的网站也开始注重网络营销了。大家可以详细看看他们的招聘文档,或许对seo也有一些帮助!作为一家搜索引擎公司招聘seo,他们提出的一些技能要求,能够对我们有不少启迪。
SEO Strategist - Y! Media Group at Yahoo!Location: Santa Monica (Greater Los Angeles Area)
URL:careers.yahoo.com//jdescription.php?oid=14743
Type:Full-time
Experience:Mid-Senior level
Function:Strategy / Planning
Industry:Internet
Job Code:14743
Description
The Internet is a big, busy place, and we at Yahoo! are proud to stand out in the crowd. As the world's number one Internet brand, servicing over a half billion people, we're determined to maintain our commitment to delivering news, entertainment, information and fun... each and every day.
In order to maintain our position as one of the world's most trafficked Internet destinations, we're always on the lookout for people with big ideas and big talent to help us provide our visitors with the innovative products and services they've come to expect from Yahoo!. We're looking for people like you.
How Big Can You Think?
GENERAL DESCRIPTION
This SEO Strategist position will work closely with designated Media properties’ product teams to help identify SEO opportunity and implement it. Working closely with the Product Managers (PMs), lead User Experience Designers, and lead Engineer(s) is required.
The SEO Strategist should be deeply involved with PMs and product planners to provide competitive SEO product strategies to be baked into SEO Research Documents and/or Product Requirements Documents. They will also work closely with design leads to give wireframe recommendations and assist in crafting targeted on-page wording for optimal SEO, and with lead engineers to provide development SEO specs and enter bugs on the product for which the lead engineers and QA teams attend to and manage. The SEO Strategist may also work with editorial teams and/or product marketing on partner linking campaigns and press release optimization if necessary.
The SEO Strategist must understand and practice keyword & competitor research for upfront product planning. This position also requires an understanding and experience with content layout and design best practices for SEO, and an intimate understanding of advanced developer codes and techniques, including HTML, CSS, Flash ActionScript, JavaScript/AJAX implementations and dynamic content loading, and be able to look at various, often complicated code structures to identify and solve SEO issues that may arise within them.
The SEO Strategist will work SEO into designated property projects from initial product planning and strategy through to launch. It is imperative that the SEO strategist has an understanding of how to determine SEO opportunities and what to look for in SEO reporting to determine if SEO efforts are fruitful. The SEO Strategist will work closely with the SEO Specialist and the team in determining what to measure based on what was implemented, and how to communicate SEO results to Yahoo executives.
The ideal person for this position knows and understands all aspects of SEO (especially engineering-heavy), has corporate political finesse, can multi-task and prioritize with ease, and is able to find SEO opportunity and communicate results on a corporate level.
SEO Strategist is expected to:
• Modify meta tags and titles if/when the tools to do so are available
• Produce SEO Research Documents (SRDs) for products/projects in planning stage
• Enter and support SEO bugs on designated products
• Work exclusively with Search Strategy Team designated properties; assist other additional properties only if all goals and needs for designated properties are met within the means of job limitations
• Stay up-to-date on SEO industry trends
• Use internal and/or team-designated reporting and tracking tools for documents and reports published by the team
• Follow Yahoo SEO best practices as defined by Yahoo! Search and Media SEO
• Have the ability and means to travel on a flexible schedule as needed, at least once a quarter and sometimes as often as twice a week.
• Meet or exceed specified team SEO goals as best possible within means of job limitations
• Follow Yahoo employee guidelines for vacation and time off
• Participate in annual Search Strategy and Media Marketing team offsites and focal reviews
• Attend (physically or by webcast) all team and division all-hands meetings
• Provide weekly status reports
• Prioritize multiple projects based on what will potentially have the best results
WORK EXPERIENCE REQUIREMENTS
No less than 3 years of practicing SEO expertise within a large corporation
Experience working with each of the following teams: product managers, editorial, engineering (developers), design, and marketing
Experience setting tangible SEO goals and meeting them on time
Experience providing SEO workarounds for Flash, CSS, JavaScript/AJAX and image-heavy implementations
Experience in executing SEO research to provide a competitive product SEO plan outlining the opportunities and capabilities of outranking rivals
Experience in writing effective meta information on individual pages as well as batch meta templates
A well-rounded knowledge of all advanced SEO techniques is a must
Experience in measuring and communicating search traffic results
Yahoo! Inc. is an equal opportunity employer. For more information or to search all of our openings, please visit http://careers.yahoo.com. |
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