John Arnold, "E-Mail Marketing For Dummies"
For Dummies | 2011 | ISBN: 0470947675 | 384 pages | PDF | 8,5 MB
Updated to reflect the hottest new trends, technologies, and strategies
Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself.