Ubiquitous Computing for Business: Find New Markets, Create Better Businesses, a

Book Description
Ubiquitous Computing (鈥淯biComp鈥? is the next game-changing technology. In Ubiquitous Computing for Business, PARC UbiComp pioneer Bo Begole shows you how to successfully incorporate it into your products, services, processes, and strategies. Begole introduces UbiComp鈥檚 component technologies, thoroughly illuminates its potential impact, and demonstrates how to achieve real competitive advantage with it.

From the Back Cover
鈥淒istilling research over a score of years, Bo nicely describes Ubiquitous Computing鈥檚 tremendous business potential.鈥?br />鈥揋ordon Bell, author of Total Recall: How the E-Memory Revolution Will Change Everything

鈥淚n a field where there remains a surprising paucity of authoritative reference works in print, Bo Begole鈥檚 detailed and comprehensive overview stands out.鈥?br />鈥揂dam Greenfield, Managing Director of Urbanscale; author of Everyware: The Dawning Age of Ubiquitous Computing

鈥淔inally, a comprehensive and wonderfully clear articulation of Ubiquitous Computing鈥?鈥?br />鈥揓ohn Seely Brown, former Chief Scientist of Xerox Corp. and Director of Xerox PARC

鈥淔or innovating in an ever more uncertain world, Bo Begole shows us that computing power everywhere has emerged as the essential foundation.鈥?br />鈥揗ichael Useem, Professor of Management and Director of the Leadership Center, Wharton School, University of Pennsylvania; author of The Go Point: When It鈥檚 Time to Decide

鈥淔ew people on the planet know more about Ubiquitous Computing and context awareness than Bo Begole.鈥?br />鈥揓ustin Rattner, Intel Chief Technology Officer and Director of Intel Labs

鈥淯biquitous Computing was coined at PARC decades ago, and the vision has continued to evolve here since.鈥?br />鈥揟eresa Lunt   Director of Computer Science Laboratory, Palo Alto Research Center

鈥淐oming from the birthplace of Ubiquitous Computing at PARC, Dr. Begole鈥檚 excellent introduction to this growing technology is approachable, interesting, well-informed, and humorous.鈥?br />鈥揓ohn Krumm, Microsoft Research; Editor of Ubiquitous Computing Fundamentals

鈥淯biquitous Computing for Business takes the potential value in Ubicomp technology and makes its value real.鈥?br />鈥揗ike Kuniavsky, author of Smart Things: Ubiquitous Computing User Experience Design

鈥淥n par with the business impact of laser printing, the Ethernet, and personal computing, this new paradigm of Ubiquitous Computing is revolutionizing the ways businesses exchange information and interact with customers.鈥?br />鈥揝ophie Vandebroek, Xerox Chief Technology Officer and President of the Xerox Innovation Group

From the Web to the iPod, cell phones to social networks, a few extraordinary technologies have changed the world, enabling massive new industries and destroying companies that couldn鈥檛 adapt. It鈥檚 about to happen again, thanks to new Ubiquitous Computing (鈥淯bicomp鈥? technologies that will interweave computing more deeply into human life than ever before.

Bo Begole stands at the center of the Ubicomp revolution: He leads the team at the legendary Palo Alto Research Center (PARC) that invented the paradigm and are creating and commercializing its technologies. In Ubiquitous Computing for Business, Begole briefs you on everything you must know to drive breakout value from Ubicomp technologies.

Begole maps the emerging landscape of Ubicomp, explaining how it reinforces and redirects other societal trends. Next, he helps you identify exceptional opportunities to profit from Ubicomp in internal processes, supply chains, and external products and services. Along the way, he helps executives, strategists, technology managers, and entrepreneurs make better decisions about everything from 鈥渂uild vs. buy鈥?to risk mitigation.

* Embedding Ubicomp into higher-value offerings鈥?br />鈥r spinning Ubicomp solutions into whole new businesses

* Helping users, not bewildering them
Leveraging pervasive devices, networks, and data to deliver services people want

* Touching, moving, grasping, and beyond
Replacing mice and windows with Reality-Based Interaction (RBI)

* How to win in a Ubicomp world鈥搊r at least avoid losing
Preparing for the collision of digital and physical worlds

Book Details

    * Hardcover: 280 pages
    * Publisher: FT Press (February, 2011)
    * Language: English
    * ISBN-10: 9780137064434
    * ISBN-13: 978-0137064434

    * File Size: 6.2 MiB

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