Neuro Web Design: What Makes Them Click?
New Riders Press; 1 edition | January 2, 2009 | ISBN-10: 0321603605 | 168 pages | PDF | 11.4 Mb
鈥淲hile you鈥檙e reading Neuro Web Design, you鈥檒l probably find yourself thinking 鈥業 already knew that鈥︹€?a lot. But when you鈥檙e finished, you鈥檒l discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.鈥?br />鈥?Steve Krug, author of Don鈥檛 Make Me Think!
A Common Sense Approach to Web Usability
Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people鈥檚 actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click.
Neuro Web Design employs 鈥渘euro-marketing鈥?concepts, which are at the intersection of psychology and user experience. It鈥檚 scientific, yet you鈥檒l find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you鈥檒l be able to dramatically increase the effectiveness and conversion rates of your own Web site.
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